Lunar-trick or Lunatic?

Call me a "lunatic," but my favorite page in Bassmaster Magazine is the monthly lunar table page. I love it when the bar graphs max out on a day I know I'll be on the water. And I'm bummed when it's a day I know I won't be. That happened in July when my Dad and brothers were on the water and I wasn't. Just as the table predicted they had a phenomenal day of catching lunker bass... and I missed out. Can such hogwash really be true?

I don't know if lunar tables really work or not, but I do know this- your odds of actually catching fish markedly improve if you believe you are going to catch fish. The opposite holds true as well. If you don't believe you're going to catch fish, your odds decrease.

So maybe I use the lunar table as a trick. I don't let myself get too worried if it's not a favorable day according the the chart. My selective memory blocks out those days. But I head to the dock with a confident stride on those off the charts days... and those are the days the fish seem to bite!

Why is this important to my sales efforts? Because I believe the same theory applies to our success in booking appointments and selling- you increase your odds when you believe the outcome will be favorable. I've had colleagues tell me they only call during certain hours to book appointments. Others only call prospects on Thursdays and Fridays. Some call after 5:00 PM or before 8:00. Sales people do all sorts of quirky things. Why? Because they honestly believe that their chances for success are better when they do that. And they're right!

If you're struggling to get the type of activity you want. Perhaps a lunar trick will work. Just look at the table and walk out the door expecting business on those good days. Or maybe you think I'm a lunatic.